Director of Sales - Base44

New York

Sales & Customer Success

Temp

Entry-Level

Student

Intern

Program

Remote

People Manager

Full time

Job Description

We’re building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. As our first Sales Leader, you’ll be at the forefront of introducing a category-defining product to the market - shaping the sales strategy, driving pipeline, and closing strategic deals from the ground up.

This role is ideal for a self-starter who thrives in a fast-paced, entrepreneurial environment and is excited by the challenge of bringing innovative AI technology to new clients. You’ll play a foundational role in scaling our business, building trusted relationships, and unlocking growth through a consultative, value-driven sales approach. As our first sales hire, you’ll play a key role in shaping our go-to-market approach, working closely with our founders and Wix leadership to bring this transformative technology to market.

Lead and grow a high-performing AE team; run a coaching-first operating cadence (daily standups, weekly 1:1s and call coaching, pipeline/deal reviews, QBRs).
Own the full sales cycle as a player‑coach - from outbound prospecting to close - while leveling up the team on discovery, multithreading, and mutual close plans.
Define the foundational sales motion: ICP and segmentation, messaging, outbound playbooks, and territory coverage models.
Drive predictable revenue: maintain 3–4x pipeline coverage, deliver accurate weekly forecasts, and create gap-closing action plans.
Partner cross-functionally with Product and Marketing to align GTM, close the feedback loop, and influence roadmap, pricing, and positioning.

Requirements

8+ years of B2B SaaS sales experience, preferably in startup or high‑growth environments.
3+ years directly managing quota-carrying AEs (2–6 sellers), with a track record of team attainment and improved win/conversion rates.
Experience selling AI/ML, developer platforms, data platforms, or product‑led SaaS to technical and executive buyers (VP Eng, CTO, CPO).
Proven success building or scaling early GTM motions: outbound programs, segmentation, and territory design.
Proven track record of consistently exceeding quota and closing complex deals
Strong communication and presentation skills, with an ability to tailor messaging to different audiences
Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment

About the Team

We’re Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language—no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.

As our Sales Manager, you’ll play a key role in shaping our go-to-market approach, working closely with our founders and Wix leadership to bring this transformative technology to market.

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Approximate base compensation is $155,000 - $170,000. In addition to the base pay this role includes variable compensation earned and company RSUs as part of the compensation package.

Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications.

About Wix

Wix makes it possible for anyone to succeed online.

Since 2006, we've grown to around 5,300 employees in 22 countries, launched over 40 products, and serve over 282 million users and their visitors worldwide.

At Wix, we push you to innovate, evolve in non-traditional ways, and collaborate. We operate in small teams that work closely together at a high level.

We're proud to be an equal opportunity employer. Wix was built around the idea that everyone has the right to be successful, online. This same vision defines us as an employer: creating a work environment where everyone is welcome, and anyone has the right to succeed.