- Feb 5, 2025
- 3 min read
With the exciting launch of the Wix Kyiv Design Hub underway, we met with Web Designer, Anastasiia Khazieieva, to hear all about her Wix story and learn more about the amazing new studio.
What’s your Wix story?
My journey with Wix started before I even joined the team. I was invited to a Wix event, and immediately I fell in love with the atmosphere. I got the opportunity to join the company in 2019 on a small but mighty design team in Wix Kyiv as a Web Designer. After a few great years at Wix, I decided to take a career break. I had been working from a young age, and felt it was time for me to focus on my personal development.
Working on a global team, it’s not a given that you form connections with your peers abroad, but for me, I always felt a strong bond to them, even after I had left. When the war began and I was no longer part of the team, my former manager and colleagues consistently checked in on me and supported me, which reaffirmed the love and friendship I had with my team. That’s why when I was approached about the upcoming opportunity to lead a new hub in Kyiv, I was thrilled to jump back in.
What makes Wix Design unique?
For me, what separates Design at Wix is the people and the culture. No one is just looking out for themselves or trying to get ahead of their peers. Our designers genuinely want to work together, collaborating and helping each other in any way we can, even on our busiest days. There are no games, just talented individuals building strong teams.
What has it been like on the ground since the launch of the Wix Kyiv Design Hub?
There is a lot going on getting this studio up and running. I’m so excited to be a part of this project. The Hub is a passion project for a lot of us, and there is so much emotion driving it forward. I love it so much already.
When I first started at Wix, everyone helped me with everything. Now, I feel honored to be in a role where I can give that back to new designers, and be that same kind of mentor to them. It's amazing teaching new designers and feeling their accomplishments alongside them when I see the progress they’re making. I want to help give them the confidence and tools they need, showing them they are not alone in this new journey, and continue to all grow together as the Hub does.
“When I first started at Wix, everyone helped me with everything. Now, I feel honored to be in a role where I can give that back to new designers, and be that same kind of mentor to them.”
What role do you see the Hub playing in the Ukrainian design community?
We have a lot of design schools in Kyiv, and because of the size of the community I think Wix has an opportunity to raise the bar and standards in the community.
Web design is not the main focus of the community, and that’s a shame in my opinion. A lot of designers coming out of school aren’t aware of the possibilities for growth in this path. The Hub has an opportunity to show Ukrainian designers that there is more out there than UX. The potential is endless.
Where do you see the Wix Kyiv Design Hub going in five years?
I want it to be huge. Ideally, the Hub could become one of Wix’s largest design studios, similar to what we have at our headquarters at Wix Campus. I see it being a special place that fosters innovation, where we create amazing things from beautiful assets to AI projects.
CALLING DESIGNERS📣 If you’re a designer based in Kyiv, reach out to us and find out if the Wix Kyiv Design Hub is right for you!
I never really thought about how much a single design hub can say about a company’s culture until reading this behind‑the‑scenes look at the Wix Kyiv Design Hub, but it’s clear how Wix is turning the studio into both a creative and emotional anchor for the team. I always imagined a “new office launch” as mostly logistics and rebranding, yet the way Anastasiia talks about community, mentorship, and the bonds that persisted through war shows how much the people and the culture drive the project. I like the thought that the Hub isn’t just filling roles but also trying to raise the bar for the whole Ukrainian design scene, pushing web design further into the spotlight and showing that there’s…
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Really interesting to see how much focus is placed on building strong design systems and collaboration within teams. Whether it’s digital products or physical experiences, consistency and attention to detail really shape how people perceive a brand. Even in areas like product presentation and packaging, that same design thinking plays a big role in how the overall experience comes together.
This kind of post makes me appreciate how much environment matters: whiteboards, casual corners, even where people bump into each other. Also interesting to think about the “personal style” side of workplace identity—like how teams present themselves—so I found myself thinking of StyleLookLab in a totally different context. Would love to hear how they balance focused solo work with the social energy of a hub.
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