Business Analysts (BA) and Data Engineers (DE) at Wix discuss their roles, insights and what makes each profession unique.

Business Analysis at Wix

Business Analysts at Wix focus on turning raw data into compelling narratives and strategic insights, significantly influencing business decisions. Learn more about their methods and experiences in the interview below!

What's the “Wix way” of doing business analysis?

Amir: At Wix, analysis isn't just numbers, it's storytelling. Numbers alone don't mean anything without the narrative.

Rotem: We emphasize seeing the big picture. Wix is large, with many products and countless variables, so only when viewing things holistically, can we deliver insights that truly change the game.

What's the main difference between being a business analyst  at a big company like Wix vs. a small startup?

Rotem: In smaller companies, business analyst and data engineer roles often overlap;  typically one person handles everything. At Wix, you can fully focus on deep analysis because the data groundwork is prepared by others.

Amir: Big companies have vast resources and experienced stakeholders. Usually, someone has faced your same problem before, so the quality and relevance of your insights improve significantly.

Amir Zaccai, BA Group Manager @ BA Core Guild

"our job is to test gut feelings with reality. This makes a BA a true business partner." - Amir

What is an impactful project you worked on this year?

Rotem: We held a three-day hackathon called "Imp-Hack-Thon," aimed at growth initiatives. Many innovative ideas from this event moved into research or development in mixed small groups of BAs and Data engineers . For instance, leveraging existing email marketing data to show clients clearly how much revenue they generated from sources like Google Ads.

What was an exciting professional discovery you made?

Rotem: Wix's Package Picker (that allows users to select pricing alternatives) has evolved multiple times. Our analysis showed how shifting user behaviors and digital trends make previously unsuccessful approaches relevant again.

Amir: It's similar to phone size trends – we used to think the smaller the better, but now our smartphones are getting bigger again. Trends change, and business analysts  have to make sure we're always heading in the right direction.

"In Wix's Data Student Program, graduates don’t just learn SQL—they become confident communicators and insightful storytellers." - Rotem

What makes an excellent business analyst?

Rotem: Curiosity and the ability to question things. Excellent analysts always dig deeper, turning surface-level queries into meaningful insights. They help stakeholders uncover the real challenges behind their initial queries.

Amir: Challenging organizational assumptions. Your job is to test gut feelings with reality. This makes a BA a true business partner.

Rotem Weisz, BA Team Lead @ BA Core Guild

What are the benefits of joining Wix’s Data Student Program?

Rotem: The Data Student Program at Wix deeply equips participants – not just with technical skills such as SQL, but also with stakeholder management and storytelling abilities. Our graduates become confident communicators who ask insightful questions.

Why become a business analyst at Wix?

Rotem: I've been here for 12 years, which in my opinion speaks volumes. Wix's Business Analyst Guild is one of the  top-tier professional groups in the country, recognized externally for its exceptional standards.

Amir: "We measure everything" is a core value here at Wix. Working at Wix means your analysis impacts millions of users. Few workplaces offer such broad influence.

What's your top user insight?

Amir: Users rarely scroll all the way down to the bottom of a page, so put critical messages upfront. They also usually prefer blue buttons, and clear instructions over open-ended questions. 

Data Engineering at Wix

Data Engineers at Wix play a pivotal role, bridging complex technical requirements with essential business insights. They explain their approach and share unique perspectives on their responsibilities and achievements.

What's the “Wix way” of doing data engineering?

Boaz: Data engineering (DE) at Wix stands out because of the division between in and business analysis, highlighting our company's depth in data. We encourage autonomy from day one, supported by a culture of mentorship and collaboration.

As a Data Engineer at Wix, you'll build and organize data systems, make sure they run quickly and smoothly even as they grow, manage how data is stored and accessed, and ensure data stays accurate, secure, and easy to use.

Bar Ganor, Data Engineer @ Management Data Cluster

Our small guild size (~110 data engineers) enables agility, deep thinking and emphasizes building the infrastructures of the future.

Bar: We uniquely blend business understanding with strong R&D capabilities. Our job isn’t just moving data reliably from A to B – we're passionate about what happens between those points and how users can leverage our data.

What makes an excellent data engineer?

Boaz: Balancing two hats – technical expertise and business savvy. Great data engineers bridge business needs and technical implementation seamlessly.

Bar: Continuous learning is vital. The field evolves fast, and those who remain curious lead the way.

"Our job isn’t just moving data reliably from A to B – we're passionate about what happens between those points." - Bar

What are the benefits of joining Wix’s Data Student Program?

Boaz: I've seen program graduates quickly excel. The rigorous and nurturing environment accelerates careers far beyond independent study.

Bar: I'm a program graduate myself. It was transformative, combining diverse backgrounds – from economics to computer science – and tailoring roles to each person's strengths. The professional leap that the program offers is unmatched.

What is your #1 career tip?

Bar: Identifying problems and proactively offering solutions is key. Always make sure to show clear outcomes of your work.

What is an innovation that has transformed your processes as a data engineer?

Bar: Leveraging AI has transformed our efficiency - bots answering Slack questions, categorizing unstructured data to help analysts find important insights on our product & user experience and helping analysts rapidly find existing research. These advancements significantly enhance accuracy and productivity.

"We encourage autonomy from day one, supported by a culture of mentorship and collaboration." - Boaz

Why become a data engineer at Wix?

Bar: Beyond the massive scale and diverse products, Wix uniquely offers a lot of  flexibility across the analyst-to-backend engineer spectrum. You can move between roles, products, and teams, which is an opportunity rarely found elsewhere.

Boaz Becker: Data Engineering Team Lead @ Wix Stores

For more information and application to the Wix Data Student Program visit our website. Still wondering if you’re more of an analyst or an engineer? Take the data quiz below to see which path is right for you!